Honda SUVs Win J.D. Power Brand Loyalty Award

What makes a top car brand? It’s not just that so many people buy their models; it’s that the same people keep buying them. Several new Honda SUVs were recently singled out – again – for precisely that reason, and Casey Honda is proud that the carmaker recently received a prestigious industry award.

Honda SUVs that Drivers Love

Honda has made a name for itself by producing practical, reliable, and affordable vehicles. Its SUVs are popular for these traits, along with their big and comfortable cabins and their durability. This is why consumers remain loyal to them, especially the Honda CR-V, Honda Passport, and Honda Pilot.

Said Jessika Laudermilk, assistant vice president of Honda Auto Sales: “Thanks to the dedication of the Honda associates who design and build our rugged SUVs, along with the commitment of our dealer network to creating an outstanding customer experience, we continue delivering outstanding value, sales, and service that earns the loyalty of our customers.”

Consumers Keep Buying Honda SUVs

For the second year in a row, Honda SUVs topped their segment in the J.D. Power 2025 U.S. Automotive Brand Loyalty Study. The agency measures the loyalty of car owners by looking at whether or not they decide to buy from the same brand when trading in or purchasing another vehicle.

“In the auto industry, owner loyalty is one of the most valued measures of success, so receiving the J.D. Power Brand Loyalty award for the second consecutive year is meaningful recognition for the Honda brand,” said Laudermilk.

Find Your Next Honda SUV in Newport News, VA

Do you want an SUV that you will be happy with for many years to come? You can’t go wrong with a new Honda model. Visit Casey Honda in Newport News, VA, to check out all of the vehicles in stock.